Link Building – Is That All?
Is link building all that there is in SEO? Well search engine optimization, as it is called, is much more complex than thought of. First of all it is not a trick out of the bag but more of a process. To understand the process experience and application is a must.
In order to optimize a website, a lot of factors come into picture. The optimization is always done keeping keyword profile in mind. You are working on a website so as to rank high on targeted search terms. On page SEO is becoming more and more important in the current scenario.
There are many aspects when working on page. It is the site that is the eventual interlocutor, hence it has to be good. The better your site is, more the chances of success. Hence first and foremost the content is important.
Content creation can spell success or doom. Irrelevant uncouth content will kill your website on the SERPs. The contents should lead to your targeted search terms. They should be informative and of interest to the user. They should offer solution to the query they respond to. Frequent repeated visits and long periods spent on site means your site is worth its salt. This is what the bounce rate tells the search engines.
If the bounce rate is very high than your site contents are not fulfilling the users query or they are not informative and interesting enough. This is why it is important to target the right search term so that visitors find what they are looking for. Hence you have to keep close to the topic while writing contents online. The contents have to be useful and interesting in order to serve their purpose. The readability must also be taken into account.
Other on page factors that are important is the link architecture and download speed of the site. User friendly link architecture means you find pages easily – the one you are searching for. The site navigation should be such that most important hence most searched pages on site are easily found. Downloading speed is important since no one wants to wait for ages for all the elements to download. Hence this is a matter of design and skill of the web designer.
With recent updates by major search engines the paradigm is changed. It is not just link building anymore. The process of optimization needs more application than seeking votes for your interface.
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